ALMA San Diego
A Tribute Portfolio property from Bonvoy Marriott
COMING SOON.
Naples, Florida
Contract Brand and Marketing Writer
Partner with Sr. VP Branding and Marketing to develop content strategies and copy for Naples Children & Education Foundation, the founders of the Naples Winter Wine Festival which, since its inception in 2000, has raised nearly $302 million in support of the at-risk and underserved children in Collier County, Florida.
Projects include the non-profit organizations first Impact Report since 2019 (as well as a mini report shown here), website updates, marketing materials and speech/script writing for the organization’s CEO.
San Francisco, CA
Senior Brand and Marketing Writer
Senior writer for real estate/hospitality and technology startup reinventing the way people rent. The membership-based apartment subscription service is the first of its kind, offering members flexible leases for fully furnished homes nationwide, that can be booked online in minutes.
• Develop the brand’s tone of voice; update all communications including email, SMS, push, newsletters, website content, UX, and internal comms for clarity and consistency. Act as a resource in the same capacity for blog and social content creators.
• Partner with Growth Marketing to develop the first lifecycle marketing campaign to turn leads into members; write copy for digital ads and oversee the creative copywriting of outside agencies.
• Collaborate cross-functionally with Product, Member, B2B, and CSR teams on a variety of campaign initiatives.
• Partner with Creative Director to develop the messaging and scripting for the company’s first holistic brand campaign launching in 2022, in addition to an ambassador program and the “Live the Landing Life” contest.
Watch the :30 second brand campaign video, here.
Freelance Editorial and Brand Writer
Develop editorial copy for seasonal print catalogs as well as digital. Ongoing.
Senior Brand Writer and Content Strategist for niche home renovation/technology startup that reimagines space design through virtual technologies and an all-in-one service from design to construction.
Partnered with Growth Marketing to launch and scale a newly diversified portfolio of channels including Facebook, Instagram, Pinterest, Google, direct mail, and radio to double revenue in three months, from $850K to $1.9M.
Develop brand’s tone of voice; create and build blog driven by lifestyle content.
Collaborate cross-functionally with Customer Service, Interior Design and Architecture, Construction, and Sales on internal and external communications and flow.
Freelance Brand and Copy Writer for the California and France-based antiques importer, producing social media posts (Instagram), heavily researched product descriptions, and developing strategy for upcoming marketing campaigns (newsletter, blog, email, and physical collateral).
Senior Brand Writer + Director, Artist Program
Develop and own TOV for the design-driven lifestyle / technology brand. Responsible for all brand and marketing content, as well as temporary ownership of social media. Relaunch the website, develop content strategy and generate feature posts for the company’s new blog. Create a standard for property listings across 14 markets on all OTAs, including Airbnb, Booking, and Kayak. Collaborate cross-functionally with Marketing, Operations, 3-D and 2-D Design, Hospitality, and Engineering to support internal and guest-facing projects.
Develop the brand’s art program and guidelines for artist selection. Source and select emerging artists within new and existing markets for inclusion in resident artist’s program (original artwork by local artists within all of our suites). Select artworks, negotiate contracts and fees, and acquire all necessary assets.
Lead Brand Writer / Content Strategy / UX
Responsible for all brand, marketing and social-related content. Collaborate regularly with Creative Director, Head of Marketing, engineering, product and medical teams to develop support and health-related educational content for the product. Draft strategy, messaging, concepts, logic and final copy for features within brand’s app and website. Refine and own TOV, copy guidelines and rules.
VP Publicity and Special Projects
Design, edit, and oversee production of books, catalogs, and limited edition artist portfolios. Plan and execute domestic and international events, including museum exhibitions.
Primary media and talent contact, developing all gallery messaging, press kits and releases. Secure coverage in relevant publications and manage outside PR and marketing agencies. Notable artists include: Donald Sultan, Damien Hirst, Hunt Slonem, and Ross Bleckner.
